Marketing, branding, positioning, market expansion, logo design, rebranding, pricing - where are your customers?
What does marketing mean to you? Is it just a sales back office? It is definitely not. It is much more, especially nowadays when the amounts of communicates, images, and advertisements are blinding our senses. It may be difficult to gain customers' attention, but it's even more difficult to maintain it.
Targeting and positioning is a good starting point but it all depends on how it's been performed. Next, you need to know your market, base on data, develop distribution channels. Business plan, leads, customers - this is all marketing.
It doesn't matter what industry your company operates, you need a good product, or service to solve at least one of the customers' pains. Another approach is to induce a desire, but it depends on your particular business model and offering. There are more corresponding issues like pricing, but these, in turn, link back to your branding. What message do your company convey? Logo, catalogues, visual communication, social-media, PR...this all counts. Let us support you in this intricate journey to improve your business results.