Strategy means the direction you're heading. In your journey, proper analysis and research will be just a starting point.
Your goal, your direction, the essence in your business activity. What is your mission statement, vision, values, organisational structure? Where do you fit in the competitive environment of your industry? There are much more questions when it comes to strategic management. A proper analysis of the market, your resources and capabilities, competition, structure, company culture are just some of the actions that can be considered.
The next step, not less important is to execute the plan and make the strategy alive. Would you like to have a helping hand to ensure good choices?